Employees today understand the freedom that remote work abilities and new workforce skills provide, and while these opportunities can be an incredible aid to industries who use them well, it also means that employees are no longer willing to tolerate businesses that neglect to value, understand or appreciate their contributions. A successful business must maintain an engaging work environment to grow and thrive. But maintaining and strengthen an engaging culture is almost impossible if employers don’t know where they stand or what it is their employees are looking for. One of the best and simplest ways to measure engagement among your workforce is through straightforward employee engagement surveys. While surveys might have been unsuccessful in the past, modern collaboration programs help supervisors create strategic initiatives rather than just a few uninformative or boring questions. Here are just 5 ways companies will benefit from employee engagement surveys.
Honest Employee Feedback
An organization that truly respects its employees is always eager to have transparent and honest communication with their entire workforce. But employees are hesitant about sharing opinions openly and worry about comments causing them problems. As a result, decision makers and management often have to guess employee opinions and are left to make choices around those assumptions. With powerful workforce tools like MangoApps, employee engagement surveys can be conducted either anonymously or openly. Allowing employees to confidentially share their thoughts and opinions encourages them to speak up about everything from unethical practices to unwelcome policy changes. These survey, when conducted regularly, provide supervisors with genuine feedback and help capture important employee concerns before they cause too much damage to employee engagement or company culture.
Identify Potential Problems
Successful companies celebrate their strengths but are also aware of and work on improving their own weaknesses. Employee engagement surveys are a powerful diagnostic tool to help supervisors gauge existing weaknesses, identify opportunities and discover potential threats from a unique perspective. Employees from every department have different outlooks to offer to a company about information internally and throughout the industry. While not every aspect of these kinds of surveys will be directly related to employee engagement, showing employees that you value and recognize their knowledge as industry experts will give employees a bolstered sense of confidence in their own product knowledge and industry skill. Genuine feedback can also alert leaders to future opportunities, concerns and action items in every department.
Assemble Ideas and Input
Engagement surveys don’t have to be all about bad news. Today’s engagement tools help companies create surveys designed to gain valuable employee feedback. Surveys can be used as a sounding board for new products, changes in services or other important client-facing decisions. Utilizing employee understanding and expertise in this area helps supervisors and other decision makers leverage a wide variety of understanding, thoughts and valuable considerations. Surveys can be used to collect ideas about enhancing product performance, gather creative marketing tips, simulate end-user feedback and much more. In addition to providing insights about new ideas, having employees participate in product launches empowers them with a stronger sense of ownership, improving engagement, strengthening participation and encouraging future efforts throughout the organization.
Evaluate Existing Programs
Employers are always trying to find incentives to benefit their employees and encourage them to work better, but not everyone can afford a Silicon Valley style nap nook. Thankfully, strange perks aren’t really what retains high-quality employees. Showing authentic concern for your employees and relating to them on a real and personal level beats out a cereal bar every time. Every group of employees has different interests and motivations. While doughnuts every Friday was a great fit for your team a few years ago, it might not be the best choice for a new, more health-conscious group. Engagement surveys let leaders regularly and honestly evaluate existing programs and find the right fit for their employees. It also helps employees feel connected and cared for by their company, reinforcing and encouraging long-term loyalty, culture, and employee engagement.
Analyze Industry Expectations
Businesses need to stay innovative and aware of their competition to retain both their customers and employees. Just like companies use customer questionnaires to gauge consumer expectations, employee engagement surveys are the perfect way to measure industry expectations from the perspective of your employees. Understanding what employees anticipate from their employers in terms of pay scales, work hours, insurance and retirement plans, compensations packages and any other work requirements can help you stay competitive and anticipate future needs. This is particularly important in large industries that include large in-house accounting, marketing, or sales departments unrelated to their client facing products and skills. As employers are able to create and evaluate existing benchmarks within their departments, employees will be less tempted by outside offers and strengthen their individual brand loyalty and long-term dedication.
Employee engagement surveys have the potential to be much more than just the typical HR generated question and answer document. When used effectively, engagement surveys help leaders measure, strategize, and improve employee engagement, both instantly and over time. MangoApps survey tools are created to foster honest, transparent and collaborative communication throughout any organization. Our survey tools are designed to make obtaining, accessing, sharing and analyzing internal answers easy. If you’re ready to renovate your employee engagement or to learn more about MangoApps, contact us today.