Choose evidence for the buyer's question
An illustration can help explain a capability; it does not by itself prove a customer-specific result.
Start with the problem the buyer has described. Select approved material that addresses that question, and introduce exactly what the material demonstrates. Be clear about what it cannot establish for this buyer's situation.
A focused demo answers a named question. Showing more screens or features does not make the answer more relevant.
Plan a focused demonstration
Use this authored planning reference to keep the session tied to a customer question.
Agree on the question
Before preparing the session, write one customer question the demonstration should help address.
- Use the buyer's language for the problem.
- Check that the question is within documented scope.
Select relevant approved material
Choose only material that supports the question and is appropriate to show.
- Check the material's source and scope.
- Leave out unrelated features and unsupported claims.
Narrate what is shown
Explain the demonstrated capability without implying a result that the example does not establish.
- State what the example illustrates.
- Name relevant limits or open points.
Capture what remains open
Record follow-up questions and identify the role needed to answer each one.
- Separate observed demo content from assumptions.
- Route unresolved fit or evidence questions to a specialist.