Plan a lobby screen rotation people can follow
A practical guide for communications and facilities teams planning content across one or more lobby displays.
Use the inventory to match messages to places, the sample sequence to plan playback order, and the review steps to keep content current.
A worked example from Northstar Services
Sample context: Northstar Services is fictional. Its example locations, roles, message copy, and cadence demonstrate a planning approach; this site is not screen-control software.
A useful rotation answers three questions: which display is this for, what should a passerby notice, and when should the message be checked or replaced?
Go to the planning detail
Open the page that matches your next task.
How the planning pieces fit
Start with the place and audience, then shape and maintain the message.
Match content to a display
The same message may need different framing in an entry lobby and a waiting area. Plan against observed placement and audience rather than assuming every screen serves the same purpose.
- Record the location and screen orientation.
- Note who is likely to pass or wait there.
- Verify any placement constraints before scheduling.
Order messages for a brief visit
Give the most useful information a clear place in the sequence. Keep each message focused enough to understand at a glance.
- Choose a primary audience and takeaway.
- Use a short rotation as a planning example, not a playback guarantee.
- Set a next review point for dated content.
Review before the publishing handoff
A named content owner and reviewer can catch stale details, unclear copy, and placement mismatches before a coordinator uses the organization's publishing process.
- Confirm the approved version and intended display.
- Record who completed the review.
- Check that the published result matches the approved plan.