Know the placement before choosing the message
This fictional Northstar Services inventory shows how location, likely audience, orientation, and planning notes help a coordinator decide whether a message fits. Treat each row as an example to verify against the actual display and its surroundings.
Use audience descriptions as planning observations, not as a guarantee of who will see a screen.
Northstar Services sample display inventory
Illustrative entries; locations and observations must be checked locally.
| Display | Likely audience | Orientation | Planning notes |
|---|---|---|---|
| Main entrance | Visitors and arriving staff | Landscape | Prioritize welcome, wayfinding, and one clear next action. |
| Reception waiting area | Visitors waiting for a host | Portrait | Allow time for short notices to be read while seated. |
| Café entrance | Staff passing during breaks | Landscape | Keep practical updates brief; avoid relying on sound. |
| Training-room corridor | Attendees moving between sessions | Portrait | Use session or room details only when the information is verified and current. |
Separate observed details from assumptions
The inventory is useful when it distinguishes what a coordinator has checked from what still needs confirmation.
Record what can be verified
Describe the display and its immediate viewing context.
- Confirm the display location with facilities.
- Check landscape or portrait orientation in place.
- Note whether people pass quickly or commonly wait nearby.
Confirm before scheduling
Do not infer system capabilities from the physical screen.
- Ask the publishing owner which displays are in scope.
- Verify the approved content dimensions and file requirements.
- Confirm any local restrictions on placement or audience.