From brief to published message

A useful handoff includes the audience, message purpose, approved source facts, requested channel, target date, and the next owner. Keep the calendar status current so contributors can see whether work is moving, waiting, or complete.

Sample handoff: The Learning Campaign Owner submits the May 15 registration-guide brief with the audience, approved session details, and target date. The editor returns a tightened draft for review; after approval, the channel publisher schedules it and changes the status to “Scheduled.”

Publishing sequence

Each step leaves a clear next action and owner.

If a date or source detail changes, record the change in the calendar and tell the next owner before the handoff.

  1. Owner: Campaign Owner

    Submit a complete brief

    Campaign Owner records the audience, purpose, key message, source material, requested channel, and target date.

  2. Owner: Editor

    Edit for clarity and channel fit

    Internal Communications Editor checks that the lead is useful to the audience and the call to action is explicit.

  3. Owner: Reviewer

    Confirm content and timing

    Assigned Reviewer checks the campaign facts and timing; unresolved questions go back to the Campaign Owner.

  4. Owner: Publisher

    Schedule and publish

    Channel Publisher checks the final copy, schedules it in the selected channel, and records the resulting status.

  5. Owner: Publisher + Campaign Owner

    Record completion and follow-up

    Publisher marks the item Published; Campaign Owner records any planned follow-up or learning for the next campaign.

Handoff and status reference

Stage Responsible role Expected input or action Calendar status
Brief received Campaign Owner Audience, purpose, source facts, channel, and target date are recorded. Drafting
Editorial review Internal Communications Editor Copy is edited and questions are sent to the named owner. In review
Content confirmed Assigned Reviewer Campaign facts and requested timing are confirmed or returned with a specific question. Approved
Scheduled Channel Publisher Final copy is entered in the channel and its scheduled date is checked. Scheduled
Published Channel Publisher Published item is checked in its destination and the calendar row is updated. Published