Without a central communication platform, how do you reach your employees? Maybe you blast out emails for the office team, and then have a text blaster or a list of personal email addresses for your deskless workers. Some companies don’t even have that, and rely on word of mouth to reach the front lines, or posters or kiosks in their workspaces.
These approaches leave a lot to be desired in terms of efficiency and effectiveness:
1.You likely have to do a lot of manual work to get your message out, whether that means dispatching people to all your locations with new posters every time there’s an update, or rewriting the same message in a few different formats to capture everybody.
2.You’re lucky if you have any analytics at all with this type of approach, but even if you do, they aren’t centralized. This means that you have no real sense of the reach or effectiveness of your messaging, and it’s impossible to track and improve over time.
3.Sometimes a crisis occurs, and you need to get in touch with certain people very quickly so they can respond. With a system like this, you either have to call them all up individually, or send out a blast and hope for the best. There’s no way to immediately see who has and hasn’t received your message unless you con firm with them independently.
HOW WE'RE BETTER
By creating a central communication network that can be accessed from anywhere with any device, you make it far easier to distribute updates to your organization. There’s no duplicated efforts or moving from platform to platform, and you can track how well messages are delivered and received at a high level or on a granular basis.
In crisis situations, we have tools that let you target exactly who you need to reach, get the message to them, and see in real time whether or not they have received it. This can save you from a great deal of confusion and stress, and ensure that your response to any crisis is immediate and effective.