Managing high turnover rates is difficult in any industry, but in retail it seems almost impossible. Employees seem to come and go with every new season. For owners, the never-ending need for new hires is expensive and time-consuming. And for customers, constantly working with understaffed stores or unexperienced employees can create a negative environment. While some retail employees will always come and go, trying to minimize turnover in retail doesn’t have to be unbearable. In fact, a lot of it simply comes down to engaging employees. With a little more attention, motivation, and appreciation, retail turnover can become a problem of the past.
Hire Enthusiastic Employees
Filling immediate workplace needs can make quickly hiring anyone incredibly tempting. But retailers need to seek out more than just a qualified candidate. In order to create an engaging environment, retailers need to start with the right employees. Look for applicants who are enthusiastic about the industry, passionate about the brand, and willing to work hard. While it’ll take more time to find these kinds of applicants, the payoff is well worth the wait. Dedicated and interested employees are naturally engaged, and contribute greatly to a happy and healthy work environment. Interested and capable individuals become the employees that progress through the retail environment making it a long-term career.
Create A Respectful Space
Retail organizations often take on younger or less experienced employees, and for many workers, it’s their first job experience. Retail work can be a great introduction to the working world. But large ranges in work experience can create unique engagement problems as well. Managers and leaders need to understand where young retail employees are coming from and demonstrate respect and appreciation on every level. New employees need to know they are in a safe environment where they will be given opportunities to improve their skills, develop new talents, and find a good fit. When leaders trust their retail staff and allow them to make appropriate choices, they will benefit your organization, become brand ambassadors, and stay committed to your company. By creating a respectful space, you can effectively reduce employee turnover in retail.
Improve Information Access
Retail organizations require employees to answer a lot of questions and have access to detailed and ever-changing information. Without easy access to updated information, employees are often left in the dark, creating a frustrating experience for everyone. By providing workers with mobile work information, employees can quickly find product details, answer questions, and feel successful.
Increase Company Collaboration
Retail workers interact with customers every day, and often need to consult with their peers to answer questions. But the retail world is also a fast-paced field, with employees constantly on the move. Enabling your retail staff to communicate remotely can simplify product requests, speeds up services, and nudge team members to interact. By creating on-the-go communication, you can foster a friendly environment where employees build friendships and enjoy each other’s company. Through these efforts, your organization can improve team collaboration and contribute to a more positive workplace culture.
Engaging and inspiring employees in retail doesn’t have to be difficult. With a little innovation and adaptation, successful employees will significantly reduce retail turnover, and create a better, friendlier, and more productive environment. At MangoApps, we help organizations minimize turnover in retail by engaging and encouraging all of their employees. With easy to use remote resources, seamless communication, and detailed project spaces, improving retail has never been easier.
To learn more about employee engagement or to see how MangoApps can help your organization, contact us or schedule a personalized demo today.