Improving company culture has always been an important and influential factor in the professional business world but only within the last decade or so, particularly with the rise of Millennials into the workforce, has it become a point of real discussion. At MangoApps, we couldn’t be more excited. We’ve known for a long time that healthy, unique and supportive company cultures directly create a more effective and sustainable work environment. Strong company culture will always attract skilled employees and improve long-term retention. In fact, work culture related studies have recently shown that job turnover at an organization with a positive culture is just under 14%. In comparison, job turnover in a business with poor company culture is just under an astounding 50%. The reason for these drastic differences is fairly straightforward, quality employees want to work where they and their contributions are appreciated and unhappy employees are more than willing to take their talents elsewhere.
Aside from just keeping employees around, positive culture influences both the quantity and quality of the work being done. While unmotivated or unhappy employees rarely do more than the bare minimum, happy employees are more engaged and involved in their work. On average, satisfied workers are 12% more productive, solve problems faster, stay longer, are more creative and encourage happiness and hard work in everyone around them. So how does one create such an atmosphere? Take a look at the 6 best tips for improving company culture.
Determine Your Brand
Strong company cultures are developed only after they are determined, so if you want to have an effective culture you first have to know who you are. While that might seem obvious, you would be surprised how often companies don’t know or don’t understand their own brand. A company’s brand makes up much more than just advertising and marketing, it is its attitude and personality or in essence, it’s ideal culture. Once you know who you want to be and start making decisions in that direction a healthy and effective corporate culture will naturally follow.
Do Something Different
Don’t be afraid to be different or to take advantage of the Red Sneaker Effect. Confidently going against the expected in small but meaningful ways creates an exclusive atmosphere that employees are excited to be a part of. For some companies that might mean having half day Wednesdays or maybe once a month you have a waffle party. Whatever you do needs to be unique and has to make sense with your brand of course, but once you find your unusual fit it will help your business stand apart and develop a distinct and engaging company culture.
Lead By Example
As a leader, you set the precedent for who your company is and what will be done there. In order to enact real cultural change, leadership must be actively engaged. Recent studies have discovered that 63% of employees in the US don’t trust their leaders or consider them to be hypocritical. By being an example of improving company culture you set the standard and demonstrate honest leadership. This creates a positive and inclusive environment where genuine teamwork can grow. Just like any kind of healthy relationship, trust is essential for lasting success.
Be Open to Adaption
Evolution and change are essential for progression, as a tech company, we know that better than anyone. But adaptation is for more than just your business model. Society is never stagnant and what we value and the way we view the world changes all the time. In addition, your company is constantly changing and advancing as well. Don’t be afraid to evaluate your culture from time to time and see how it measures up. While your roots and core values will probably remain the same, small aspects or applications of those values can and should advance over time.
Create a Community
Creating a sense of familiarity and friendship in the workplace is essential to improving company culture. Communities care about and support each other and work together to achieve a larger goal. When a corporate community is established people are also more comfortable reaching out to others, working across teams and sharing knowledge. Often workplace communities can be established by encouraging employers and employees to interact with each other outside of traditional work environments. How exactly that interaction happens is up to you.
Invest In Your Employees
Perhaps the simplest but most important consideration in improving company culture is just to treat people right. You invest in your employees by showing them that you genuinely care. You provide opportunities for them to improve their skills, you seek after their input and you show them that they are a valuable member of your team. The more effort you put into your employees, the stronger their sense of loyalty and ownership to the company will become. And when employees feel pride in their work they create a happy and efficient company culture.
Building and maintaining a thriving company culture won’t happen overnight. It takes honest evaluation, real planning, and regular care to get it started and it’s up to you, your leaders and your employees to keep it strong. But the benefits that come from putting in the effort are undeniable. Every well established and popular company today can be easily identified and described by its culture. Your culture serves as your corporate identity, strengthen a brand, makes it memorable, attracts employees, improves work quality and most importantly, make work fun.