Improving company culture has always been an influential factor in the professional business world. However, within the last decade or so, it has become an increasingly important point of real discussion. At MangoApps, we couldn’t be more excited. We’ve known for a long time that a strong company culture directly correlates to a more sustainable work environment. Strong company culture will always attract skilled employees and improve long-term retention. In fact, work culture related studies have recently shown that job turnover at an organization with a positive culture is just under 14%. In comparison, job turnover in a business with poor company culture is almost an astounding 50%. The reason for these drastic differences is fairly straightforward. Employees want to work where their contributions are appreciated while unhappy employees will simply take their talents elsewhere.
Aside from keeping employees around, a positive workplace culture influences both the quantity and quality of the work being done. While unhappy employees rarely do more than the bare minimum, happy employees are more engaged and involved in their work. So how can your company create an atmosphere that fosters happier employees?
Take a look at the 6 best tips for improving company culture:
#1: Determine Your Brand
A company’s brand makes up much more than just advertising and marketing, it is its attitude and personality or in essence, it’s ideal culture. Once you know who you want to be and start making decisions in that direction a healthy and effective corporate culture will naturally follow.
#2: Do Something Different
Don’t be afraid to be different. Confidently going against the grain in small ways creates an exclusive atmosphere that employees are excited to be a part of. For some companies that might mean having half day Wednesdays or maybe once a month you have a waffle party. Whatever you do needs to be unique and has to make sense with your brand of course, but once you find your unusual fit it will help your business stand apart and represent a step in the right direction towards improving company culture.
#3: Lead By Example
As a leader, you set the precedent for who your company is and what will be done there. In order to enact real cultural change, leadership must be actively engaged. Recent studies have discovered that 63% of employees in the US don’t trust their leaders. By improving company culture, you can set the standard and demonstrate honest leadership. This creates a positive and inclusive environment where genuine teamwork can grow. Just like any kind of healthy relationship, trust is essential for lasting success.
#4: Be Open to Adaption
Evolution and change are essential for progression. But adaptation is for more than just your business model. Society is never stagnant and the way we view the world changes all the time. This remains true for your company as well. Don’t be afraid to evaluate your culture from time to time and see how it measures up. While your roots and core values will probably remain the same, small aspects of those values should advance over time.
#5: Create a Community
Creating a sense of familiarity and friendship in the workplace is essential to improving company culture. Communities support each other and work together to achieve a larger goal. When a corporate community is established, people are also more comfortable reaching out to others, working across teams and sharing knowledge. Often workplace communities can be established by encouraging employers and employees to interact with each other outside of traditional work environments. How exactly that interaction happens is up to you.
#6: Invest In Your Employees
Perhaps the simplest but most important consideration in improving company culture is simply treating people right. You invest in your employees by showing them that you genuinely care. You provide opportunities for them to improve their skills, you seek after their input and you show them that they are a valuable member of your team. The more effort you put into your employees, the stronger their sense of loyalty and ownership to the company will become. And when employees feel pride in their work it directly contributes to a happier and more efficient company culture.
Building and maintaining a thriving company culture won’t happen overnight. It takes honest evaluation and real planning to get it started. Every well-established and popular company today can be easily identified and described by its culture. Your culture serves as your corporate identity. It can strengthen your brand, makes it memorable, attract employees, improve work quality, and most importantly, make work fun.
Improving Your Company Culture With MangoApps
At MangoApps, we take pride on being a valuable tool to help improve company culture. With our communication and collaboration platform, your employees will reach levels of engagement that seem previously unheard of.
If you would like to learn more about MangoApps, contact us or schedule a demo with a member of our sales team.