Needless to say, the retail industry as a whole has struggled with retaining employees in recent history. According to the National Retail Federation, there is a (on average) 60% turnover rate among retail workers. This problem can be largely reduced if leaders learn from their employees and take simple actions to create a strong onboarding experience.
In this article we will discuss why retail employees are departing your organization, and how you can put measures in place to minimize it.
Why Employees Leave
There are many factors that lead to an employee leaving their retail job in pursuit of other work. Here are a few of the most common reasons:
- Minimal opportunity for career advancement
- Feeling frustrated or not driven with their work
- Not feeling valued
- Low pay
- Bad relationship with their managers
- No clear company vision
Many of these reasons result from poor internal communication and a lack of emphasis on employee engagement. With a strong link between employee engagement and retention, leaders need to realize the importance of this issue. This report shows that organizations with engaged employees show 24% lower turnover than companies where employees are not engaged.
Since strong employee engagement begins on day one, onboarding must set employees up for growth and success. However, this process often falls short in today’s world.
What onboarding looks like today
Onboarding refers to the process of bringing new employees into your company. For retail, this often looks like packets and handbooks that waste paper and ink. These dense packets are often dull, don’t grab the reader’s attention, and get set aside by new hires. In this process, employees miss out on key information, such as the promotion process or mission statement, that would’ve improved their future engagement.
Companies also struggle with providing consistent training to their new workers, tracking progress, and ensuring they hold onto what they need to know. And with normal onboarding usually only lasting the first week, managers don’t have the time to make sure new hires complete training and reach full productivity.
What a strong onboarding experience looks like
A strong onboarding experience engages employees from the point of hire and gets them excited to work for your business. With customers looking for a true shopping experience, engaged associates are key for great service and representing your brand in the best light.
As they enter their new workplace, new hires often feel overwhelmed. Make them feel comfortable and set them up to succeed with an experience that captures these key aspects:
A unified, branded experience
Managers need to make sure their employees can access all the tools and resources they need from the start. With a single, company-branded hub, it makes things like welcoming new hires, internal communications, finding relevant documents, and completing training programs easy and effortless. This reduces clutter, reinforces connections to the company brand values, and gives new hires every chance to succeed.
Informative & engaging
Great new hire programs display education, such as customer interactions and register training, in an engaging way. New hires should be able to grasp the importance of each aspect, connect to the brand values, and fully understand their expected goals and responsibilities.
Tracking & transparency
Managers and new hires need to be on the same page when it comes to new employee training. Managers need a platform that can provide real-time insights and analytics into training progress so they know how their associates are responding to their onboarding. The same platform should also provide an easy-to-use interface and engaging content that motivate them to complete their training. With an open platform, it creates a place where everyone is on the same page and works together in reaching set goals.
A strong onboarding experience is one that never stops improving. Managers should build in feedback surveys and polls to better know how the training resonates with their new associates. The insights and analytics show managers where their associates are on their journey. With these insights, it can also lead to changes that improve future new hire experiences. By doing so, it establishes a culture where employees feel valued since they contribute and impact their workplace from the jump.
Today, everyone loves to use technology in their work, especially mobile phones. By providing a versatile, mobile platform, employees can access their training from anywhere so they can stay on top of their programs. Also, with communications and training in one app, it avoids confusion and overwhelmed employees. Employees will feel more engaged by having quick access to anything with the company app right in their hands.
Implementing a strong onboarding experience
Using an online tool is a great way to launch a strong onboarding experience. MangoApps is a solution for mid-to-large-sized retail companies looking to implement new onboarding that increases employee engagement and retention.
MangoApps is a modern internal communications platform built to help retail companies optimize everyday processes. MangoApps’ modular approach allows retail companies to customize their experience and build out efficient processes that meet their mission and values.
Learn more about MangoApps to see how your company can build out an efficient onboarding process.