How to Talk to Your Boss About a Social Intranet for the Office

Social networking has been around for a while and has become an integral part of our lives. Networking is maturing and has grave implications for businesses. You are most likely already aware of the business benefits it could provide your team and even the objections or myths from your companies leaders. But have you stopped to think about the advantages of a Team Collaboration or Social Intranet?

Shouldn’t your boss know this? Well, then where to begin when talking your leaders into investing in this?

Executives are no one’s fool, they would have already heard about the benefits, but they want to know that this won’t become another app to login and waste time like a Facebook, cluttered with pictures & posts about parties, dinners & pets.

If your senior leadership hesitates at jumping in on a Social Intranet or TeamCollaboration Software, here are some ways to persuade them to give it a shot.

Find Your Social Intranet OR Team Collaboration Software Story

Maybe you love the cool tools, but have you shown why they’ll help your organization? Features & functionalities alone will not be sufficient for your boss. Solid evidence of why social business collaboration adds value, as a vital instrument. That means to sell on benefits, not features. There are so many things you can do that no executive in the world would complain about hence starting with something non-threatening and easy. Some temporary project would be ideal since temporary would be less threatening.

To do this, you may need to start small, get a pilot scheme running, which is also an excellent opportunity to involve middle management and find your champion. Always tie Intranet or Team Collaboration Software to a business case.

If you aren’t able to find a business case, then case studies of Intranet/Collaboration Software’s from other businesses are another way to demonstrate success and reduce perceived risk. Of course, it never hurts to highlight how it has been beneficial to competitors, but having the first mover advantage is probably more beneficial.

Find your champion

You need to find a champion, someone who will not back down, especially when facing senior stakeholders who are invested in or unwilling to change from legacy systems and procedures.

Champions are the agents of change who can drive social business initiatives. They are the people who see things a little differently and know there is a more social approach to operating business as usual. A strong personality is an essential requirement for encouraging a company to adopt social networking.

This approach means that a social business champion needs to have lots of courage. Like the ability to take risks, often at their expense, is what drives a social business forward.

If you have to face middle management before reaching key stakeholders, finding someone at this level which is already aware of social media and its value can help improve your chances and can give you an ally.

Update top executives frequently

You need to let them know what’s happening and keep them informed as much as possible. When you do so, don’t talk about the possible emerging solutions; instead, provide information on how you understand the challenge. In this way, executives will quickly grasp the solution once you present it.

Involve top executives

Tell the bosses to “Get on board” taking this step in bridging the gap may take some courage but by doing so, you will not only receive valuable insights but also stronger support because executives will feel they own the idea. Getting them involved can be a very strong mechanism to win stakeholders early, particularly when presenting the solution. It also helps buy into the initiative before the business case is presented since celebrating positive business outcomes are what senior management are motivated by.

Publicize your wins

When something great happens, which it will – make sure everybody in your organization knows about it by sharing the results via intranets, e-mails, discussions, internal meetings, etc. Spread the word as much as you can.

While the main challenge may be getting approval from senior executives, demonstrating the value and generating buzz from the bottom up can show that there is not only a need for enterprise social network but a willing and prepared pool of evangelists who are ready to encourage adoption.

Worth a try?

Even if only experimentally, see how it affects performance & morale and then decide whether it’s worth implementing. Get a free trial at