When you plan to roll out an Enterprise Social Network to your company, you need to make sure you have two things in mind goals, and a purpose. Like any other goal in your life, you need goals with attainable milestones and a process to get there.
Imran Rahman talks about setting and Achieving “S.M.A.R.T. Goals” in his blog post. When goals are set by the S.M.A.R.T. model, the results can be phenomenal. S.M.A.R.T. goals consist of the following five aspects:
- S – Specific
- M – Measurable
- A – Act As If
- R – Realistic
- T – Timely
These 5 attributes are of the utmost importance when setting your goals for your Enterprise Social Network. Let’s break these down a bit further.
If you don’t know what you want to attain you are wasting your money and time. Better communication is too vague to be a goal, and that is a byproduct of achieving your goals. A lot of my customers have very specific goals for their network. Some goals are so specific they only use a small subset of our modules to achieve them. That is why we built MangoApps the way we did, so you can configure it to meet specific goals.
Your goal should be set in a way that it is easily measured. “Cutting customer wait time for support questions by 50%” is easy to measure.
Act as if
I remember hearing this in sales classes, seminars, and Hollywood movies. Acting as if simply means that you must think, feel, and act AS-IF the goal you want to achieve is already attained. Acting as if may be challenging at first, but over time it will become easier and easier. When you act as if, your subconscious mind accepts your new thoughts, feelings, and actions as the standard state of mind for you. AS-IF will allow you to take actions which you would not otherwise perform.
Your goals can be challenging but they must also be realistic. Having a goal to make a dollar is realistic but not challenging. Find a goal that fits the balance of stretching the limits without asking the impossible.
Now we have a goal that is specific, measurable and realistic. How long do you want to wait to achieve it? You also need to have a realistic timeline associated with your Enterprise Social Network goals or the goals will never get met.