This post is only a summary of our research and findings, for more information take a look at our complete and comprehensive Employee Engagement Whitepaper.
Employee engagement has become a bit of a buzz word in the last several years. Industry leaders, motivational speakers, business blogs, and everything else seem to be full of advice on how to engage employees. Perhaps unsurprisingly, most employees are not engaged. In fact, only 32% of employees are classified as engaged, leaving almost 70% of the world’s workforce either indifferent or actively disinterested in their occupation.
But the real question is, does it matter? After all, workers are treated civilly, paid a decedent wage, and even have the occasional HR sponsored party. Isn’t that enough? While organizations have been able to evade engaging employees in the past, doing so is no longer an option. If businesses want to stay competitive and continue toward long-term success, employee engagement must become a serious priority.
Attract and Retain Talent
In today’s workforce, prospective employee have unlimited access to resources that would seem unimaginable only a few years ago. Online job boards, digital networking, and remote work possibilities, combined with an already strong job market, have made finding employment more accessible than ever. Skilled employees, rather than having to settle, have become active consumers of the job market. And job review sites like Glassdoor, Facebook, and LinkedIn have only enhanced the job shopping experience. These sites allow an applicant to view company values, benefits, and experiences firsthand before applying. With so many more competitive factors, organizations hoping to instill company loyalty can no longer afford to ignore engaging their employees.
As companies refocus their efforts to improve employee engagement, they naturally attract new talent and create dedicated workers throughout the organization. In fact, highly engaged employees are 87% less likely to leave a company and five times more likely to refer a friend or relative. Similarly, disconnected and disengaged employees are more likely to seek out additional employment. By increasing their efforts to support and engage employees, organizations can decrease company turnover.
Improve Your Environment
Employee engagement doesn’t just keep workers around either; it enhances their entire experience. Engaged employees enjoy their jobs and know managers have their best interest at heart, significantly reducing negative stress and creating a healthy work environment. Employee engagement is contagious too, as happy employees naturally help coworkers find more meaning in their work and make connections between individual roles and the larger mission of the organization. In fact, employees with highly engaged managers are 59% more likely to be highly engaged as well. Increased engagement even benefits employees after hours.
Build a Better Brand
As employees support and encourage each other, they naturally become internal brand ambassadors. Brands are a company’s personality, values, and opinions. They help people understand what to expect as they interact with an organization. Most companies are familiar with external branding, how they present themselves and their products to their customers. But companies also have internal branding, how they present themselves and interact with existing or potential employees. Brand ambassadors, whether internally or externally, believe in the company, invest in its success, and promote it to those around them.
Internal brand ambassadors are a huge advantage to competitive employers. Prospective workers see employees as trustworthy insiders with firsthand experience about an organization. Their recommendations are taken seriously, and have significant weight, especially in today’s consumer-centered job market. Whether brand ambassadors are advocating online or sharing experiences in person, their recommendations influence others, diversify a company, and add authenticity in a way advertising could never accomplish.
Boost Profit and Productivity
Employee engagement even benefits companies in a more traditional sense by boosting overall profit and productivity. In fact, the increased levels of attention and interest found in highly engaged employees lead to a 43% greater yield on overall productivity and an average of 26% higher revenue per employee. Engaged employees take work seriously and feel a sense of ownership toward their organization, increasing work quality as well.
Employee Engagement With MangoApps
While employee engagement has been considered a good idea for over a decade, employers can no longer ignore its importance. Just 15% of current employees strongly agree that their organizations make them enthusiastic about the future. So how can businesses improve engagement while cultivating a successful work environment? That’s where MangoApps comes in.
At MangoApps, we don’t just understand the significance of employee engagement, we make it happen. With completely customizable workplace software, MangoApps gives businesses the freedom they need to design their perfect digital environment, no matter their size, industry, or organization. We give coworkers the chance to build lasting friendships through engaging employee social networks, help leaders show support with easy to use rewards and recognitions, and keep projects on track in dedicated group spaces. We aim to engage employees with every interaction.
To learn more about MangoApps, and how it empowers companies of every size, contact us or schedule a personalized demo today.