Email vs. enterprise social networks has been a much-debated topic for the last few years. Some say e-mails will die, just like telefax and snail mail, however, some say e-mail is too big to ever completely go away. The creation of email did not replace telefax and snail mails completely, but it did help improve communication to an enormous extent. Similarly, you may have already noticed that your email inbox today contains very few personal messages anymore. Once again communication is changing and most personal correspondence has moved to social media sites.
Enterprise Social Networks
When it comes to online communication, social networking has developed huge communities of people sharing information with each other, and it is growing larger every day. According to a report by ComScore, web-based email use among 12 to 17 year olds dropped 31% in the past year (2013), and its use among 18 to 24 year olds saw an even bigger drop of 34%. At MangoApps we know that social networks are for more than just communicating with friends and family. We can emphatically say enterprise social networks can eliminate the need for email within any organization for internal communication.
Is Email Going Away?
In short, no. At least not in the near future. Businesses will still use email primarily for external communication. Email is one of the immense successes of the internet. It has helped revolutionize communications, but that doesn’t mean social networking is an insignificant trend. Today, email is the most commonly used tool for communication and collaboration but times are changing. Operational efficiency is paramount. Achieving that efficiency requires the ability to monitor, analyze, and act on a growing volume of information so that you can make better decisions, faster.
Collaboration tools are quickly becoming the preferred solution for businesses, enabling users to share information, collaborate from any location, and keep their privacy and security intact. Unlike enterprise social networks, email:
- Won’t let you share files over 2GB
- Doesn’t allow you to review a co-worker’s background and experience on
- Doesn’t stimulate connections with colleagues across departments and geographies
- D0esn’t automatically tell you when a co-worker is online or received a file.
- Doesn’t allow private team workspaces where all conversations, files, and tasks are automatically stored and updated
- Won’t help you get to know the faces of your co-workers
- Has spam. Lots of spam.
Enterprise social networks introduce an interesting new model of outreach and communication with lots of advantages over email and are being adopted by companies from all walks of life (see 2013 – The Year Enterprise Social Networks Hit Main Street). Try MangoApps, the best enterprise social network, and experience it for yourself.