In the entertainment and media industry, staying creative keeps the lights on. Without new, interesting, and entertaining material, it’s impossible to keep audiences captivated and engaged. And with ever-increasing competitive content, cutting through the clutter has never been more essential. But try as you might, creativity can not be forced, and always seems to abandon you right when you need it the most. Thankfully, hitting a creative roadblock doesn’t have to mean the end of the line. Often times it just takes a little company collaboration to get you back in the game.
Try Alternative Experiences
Creativity, in its essence, is just finding a new combination of existing ideas. The more knowledge and experiences you have, the higher your likelihood of uncovering creativity. For individuals, that often means trying new things, learning new skills, and generally being open to interesting experiences. But when your own resources aren’t quite cutting it, there is another option. By introducing creative conundrums into a company collaboration setting, you instantly have access to everyone’s combined ideas, experiences, and perspectives. With a larger pool of ideas and resources to draw from, it’s much simpler to find an innovative solution. Often times, company collaboration introduces you to ideas you might have never considered, or never had the opportunity to participate in. And with a connected collaboration tool, coworkers across the company can communicate together, no matter when or where they might be working.
Understand Your Audience
Understanding your target market is important in every industry, but in most businesses, once you’ve established a consumer it generally stays the same. In the media and entertainment industry, target markets change every day. New projects, changing clients, or even just transferring teams can mean working with a completely different audience and in a completely different medium. Shifting your focus to a new target market can be difficult, especially when it’s one you aren’t a part of or haven’t worked with before, and can put a serious damper on creativity. But company collaboration tools are outstanding resources for bridging the learning curve. By reaching out to coworkers across the company you might be surprised to see who falls into your new target market. Connecting and collaborating with employees in your new audience gives you automatic insight into their mindset and makes discovering new ideas much easier.
Find Additional Inspiration
Company collaboration can also introduce you to coworkers with similar experiences. While they may not be part of the target market themselves, reaching out to colleagues about unfamiliar assignments or when you just can’t come up with a new idea, exposes you to examples of similar success, and gives you a gauge to make sure you’re headed in the right direction. This insider access is particularly helpful in media, where assignments and audiences change all the time. And a little inspiration from more experienced employees can make transitioning to a new target market or just breaking through a creative roadblock a much smoother experience. With integrated company collaboration tools, employees can easily reach out in group chats or individual private messages to colleagues, friends, and coworkers throughout the organization.
Give Your Brain a Break
But collaboration tools aren’t only for finding immediate answers, sometimes you just have to take a break! When creativity is alluding you, forcing answers is often the worst thing you can do. Instead of trying to just push through, taking a brain break is a great way to clear your mind and come back to a problem refreshed. Stepping away from something also gives your mind a chance to naturally form new connections as your mind subconsciously tries to find successful solutions. One great way to take a mental break is by collaborating and connecting with other employees. By helping coworkers overcome their own setbacks or brainstorm new ideas, your mind stays in an innovative, sharp, and creatively focused atmosphere, without feeling overtaxed or exhausted, helping you stay centered and find new answers.
Accomplish Something Else
And helping coworkers accomplish their goals serves as much more than just a useful distraction. When you successfully find a solution or complete a task, your brain released dopamine, encouraging you to continue working hard and driving you toward future progress. After helping a colleague on an assignment, regardless of the simplicity or the size, you naturally feel a sense of accomplishment. As media and entertainment coworkers regularly help each other by collaborating and communicating together, they can not only solve initial problems but also discover newfound motivation for overcoming creative ruts and eliminating persistent problems.
At MangoApps, we understand the dynamic needs of an ever-changing entertainment industry and the struggle of constantly creating authentic inspirations. With private messaging, idea generation areas, and company centered collaboration tools, MangoApps gives employees everything they need to make work happen faster, smarter, and more creatively. To learn more about how MangoApps empowers the media and entertainment industry, or how company collaboration tools encourage creativity, contact us or schedule a personalized demo today.