Company newsletters are a great tool for keeping employees up to date and even boosting employee engagement and morale. At MangoApps, we’ve seen company newsletters of every kind and have figured out a few tips along the way. Whether you’re creating a weekly update, a monthly letter, or anything else in-between, these are a few of our suggestions on constructing the perfect company newsletter.
Include Company Mission and Goals
Save space in every newsletter to include your company’s overall mission statement and any upcoming goals employees need to know about. While it might seem a little repetitive at first, making sure this information is always included ensure everyone stays on the same track, and helps keep company values and objectives fresh in employees’ minds.
Capture Employee Attention
Newsletters need to be interesting as well as informative if employees are going to stay interested. A great way to make sure your content stays engaging is by including more than just standard text in your message. Take the opportunity to incorporate images, employee spotlights, photos, graphs, infographics , and even videos, audio clips, or gifs in the right environment. Using a wide array of communication styles helps you clearly get your point across while still staying fun and interesting.
Include relevant information about any upcoming events employees may be interested in or need to know about. Events can be anything from important deadlines to upcoming birthdays in the office. Either way, upcoming information helps people plan ahead and gives them a warning and reminder about whatever’s next.
Employees often voice concerns at work but tend to feel that their input is ignored or misunderstood by leaders. Help reassure workers while also answering questions by including a concerns section in your regular newsletter. There are dozens of different ways to learn about employee thoughts and feelings, but choose one and take some time to help everyone feel heard, understood, and appreciated.
Similarly, employees work best when they know their hard work is acknowledged and appreciated. Highlighting teams and individuals regularly will uplift and encourage spotlighted employees, show positive examples around the company, and encourage other workers to continue their efforts. Be genuine and generous with your praise, and employees will naturally be happier and harder working.
A Leadership Message
Consider including in every newsletter a short message from the CEO or some other leaders in the organization. A leadership message acts as a navigation tool for employees, letting them know what is happening, what is expected of them, what changes are in store, and much more. With a small thought or idea from leadership regularly, employees feel more confident and secure in the company.
Customer Success Story
Customer success stories are a great way to build company comradery as employees learn about other areas of the organization, celebrate other’s success, and see how their work impacts the overall goals and outcomes of the company. Success stories are just uplifting as well, and help encourage and inspire everyone around.
At MangoApps, we help companies create the best possible newsletters with a centralized communication system instantly accessible to every employee. Our detailed newsletter template provides outstanding options for company to choose from or you’re welcome to start from scratch on your own. Creators can even include fun non-text information like videos, images, files, and more. For more information on crafting a company newsletter, contact us or schedule a personalized demo today.