5 Ways A Company App Can Engage Frontline Workers

5 Ways A Company App Can Engage Frontline Workers

In many organizations that have a distributed workforce, there is a disconnect between office and frontline workers. The office workers communicate with modern tools, leaving frontline teams out of important conversations.

Most leadership teams recognize the need for this to change. In fact, according to a Harvard Business Review survey, 78% of business leaders consider it critical to their future success.

While every single employee might not need a company email address, frontline workers still need to be in the loop. Otherwise, their voices are not heard. With a company app like MangoApps, any employee with a smartphone has access to the company’s main pulse.

Here are a few ways MangoApps customers use our products to keep frontline workers engaged.

Ask For Frontline Workers’ Input

This is an easy one, but many companies don’t give their frontline employees a place to submit ideas and feedback. All you have to do is ask about their experience with the company, and encourage their response.

Frontline workers at computer

With MangoApps, you can do this by creating a group intended for ideas and input. The most important thing is to make sure that leadership engages with the frontline team’s posts.

Seeing this response will encourage more people to make their voices heard. They’ll feel good, and leadership will gain insights into frontline team needs that may have gone unvoiced before.

Regular Town Hall Content

Town hall meetings can be hard to execute. In many companies, executives travel and hold a big meeting in each location, one at a time. This format can be intimidating for would-be question askers, and also means diverting a lot of people away from important tasks. Also, no one gets the benefit of hearing the questions and answers from other locations.

With MangoApps, it’s easy to create virtual town hall content. Employees just need a group where they can ask questions they want to see addressed, anonymously or not. Then, leadership can set aside an hour every month to create video or text responses to those questions.

This regular dialogue creates a culture of openness and real communication, and lets frontline workers know they are valued.


For a deeper look into the value of company apps, read our whitepaper on the subject

Encourage Communication Between Shifts & Locations

Frontline workers often only ever see or talk to the people who are in the same location as them, and work the same hours. Their might be an annual retreat or meeting of some sort, but that doesn’t usually result in any ongoing interactions.

With MangoApps, it’s easy to foster communication among groups of frontline workers who normally wouldn’t interact. When they can give each other feedback, or share ideas that have been successful, everyone better understands each other’s needs.

People who have access to this sort of network feel like a part of something greater, and see the full context of what their work means.

Recognize Great Work With Shout Outs and Rewards

Everybody loves to be praised. Most leaders understand this, but lack a good place where they can dole it out. With a company app, leaders can type a quick post and give shout outs to employees who go above and beyond. It’s easy, and will get in front of everyone relevant without being disruptive.

Frontline workers around phone

You can also give out more formalized awards this way, and create space for employees to nominate each other. This takes very little effort, but goes a long way towards creating a culture of encouragement.

Actually Address Frontline Workers’ Concerns

All of the above are good starting points. However, if done poorly, they are empty gestures. In fact, doing all of the above without follow-through might even contribute negatively to company culture and employee engagement. If employee feedback is gathered and ignored, it can feel patronizing.

The key is to actually listen. Frontline workers see things that management cannot, and their ideas can make a big difference. All you have to do is give them a space where they can contribute, and take those contributions seriously.

People need to feel like they matter and their voices are heard. They’ll feel fulfilled and do better work. As an added benefit, effective two-way communication will give you new insights and ideas that can improve your bottom line.

Read more about the case for company apps, or schedule a demo with us to see MangoApps in action.